{"id":97,"date":"2019-07-05T13:00:26","date_gmt":"2019-07-05T16:00:26","guid":{"rendered":"https:\/\/www.lirabrindes.com\/blog\/?p=97"},"modified":"2025-05-06T09:51:56","modified_gmt":"2025-05-06T12:51:56","slug":"live-marketing","status":"publish","type":"post","link":"https:\/\/www.lirabrindes.com\/blog\/live-marketing\/","title":{"rendered":"Live Marketing: a evolu\u00e7\u00e3o das suas campanhas promocionais"},"content":{"rendered":"\t\t
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Antes de entrar no cerne do blog post de hoje, vamos fazer uma breve introdu\u00e7\u00e3o sobre de onde viemos e para onde estamos indo<\/strong>. Bora l\u00e1? \"\ud83d\ude09\"<\/p>

Conceitualmente, at\u00e9 agora o Marketing j\u00e1 viveu 3 grandes evolu\u00e7\u00f5es:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MARKETING 1.0 – O FOCO NO PRODUTO<\/strong><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A long time ago in a galaxy far, far away, quando isso aqui era tudo mato. O mercado ainda come\u00e7ava a se formar<\/strong> e o consumidor nem de cliente era chamado<\/strong>. N\u00e3o havia diversidade de oferta e muito menos concorr\u00eancia<\/strong> e, a grosso modo, nem mesmo existia a preocupa\u00e7\u00e3o com a satisfa\u00e7\u00e3o do cliente. O grande astro era o produto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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E voc\u00ea, tomou seu Toddy hoje? \"\ud83d\ude09\"<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MARKETING 2.0 – O FOCO NO CONSUMIDOR<\/span>\u00a0<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Agora, avan\u00e7amos um pouco no tempo e tudo virou asfalto. E o cen\u00e1rio \u00e9 outro:<\/strong> o mercado est\u00e1 saturado de concorr\u00eancia e diversidade de produtos e servi\u00e7os<\/strong>. Ter um produto, ou ainda um produto com qualidade, j\u00e1 n\u00e3o \u00e9 um diferencial. Ent\u00e3o iniciamos timidamente a era da preocupa\u00e7\u00e3o o cliente. Agora a sua satisfa\u00e7\u00e3o<\/strong> \u00e9 a grande estrela<\/strong>.<\/p>

A melhor representa\u00e7\u00e3o da concorr\u00eancia <\/strong>disputando sua aten\u00e7\u00e3o \u00e9 este genial comercial do amaciante Mon Bijou, dos g\u00eanios Carlos Moreno e Washington Olivetto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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B\u00d4NUS:<\/span> VERS\u00c3O AP\u00d3S A CENSURA<\/strong> \ud83d\udc47<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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MARKETING 3.0 – O FOCO NAS EXPERI\u00caNCIAS<\/span><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Eis que chegamos na nossa era. E a satisfa\u00e7\u00e3o do cliente, j\u00e1 n\u00e3o \u00e9 um diferencial<\/strong>.<\/p>

Se antes a satisfa\u00e7\u00e3o do cliente significava elogios e recomenda\u00e7\u00f5es, hoje significa somente que uma marca n\u00e3o v\u00e1 parar no Reclame Aqui<\/strong>. Em um cen\u00e1rio de abundante diversidade de produtos e servi\u00e7os, o diferencial passou a ser as experi\u00eancias do consumidor<\/strong>. Agora, para o consumidor a qualidade do produto \u00e9 uma obriga\u00e7\u00e3o<\/strong> e n\u00e3o mais um benef\u00edcio<\/strong>.<\/p>

Assim, o grande desafio das marcas est\u00e1 no seu posicionamento<\/strong> e na comunica\u00e7\u00e3o de valores<\/strong> com seu p\u00fablico-alvo.<\/p>

Conceitualmente, o Live Marketing<\/strong> \u00e9 a atividade de Marketing aplicada a produtos e servi\u00e7os, possibilitando interatividade com o p\u00fablico-alvo<\/strong>, visando atingir objetivos estrat\u00e9gicos de fideliza\u00e7\u00e3o<\/strong>, vendas<\/strong> e constru\u00e7\u00e3o de marca<\/strong>.<\/p>

Ou, apertando a tecla SAP (ainda existe tecla SAP? \ud83e\udd14), significa dizer que para o cliente abrir sua carteira, \u00e9 preciso abrir primeiro o seu cora\u00e7\u00e3o<\/strong>. \"\ud83d\ude09\"<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Veja abaixo alguns exemplos do Live Marketing em a\u00e7\u00e3o:<\/span> <\/span><\/h2>\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Diversos takes dos trabalhos da ag\u00eancia Full House<\/strong>, repleto de experi\u00eancias sensoriais diversas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Distribui\u00e7\u00e3o de squeezes em uma campanha da ag\u00eancia Promove Live Marketing<\/strong>, para conscientiza\u00e7\u00e3o do Outubro Rosa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O Live Marketing<\/strong> representa a evolu\u00e7\u00e3o das campanhas promocionais<\/strong>, e \u00e9 caracterizado por ferramentas mais inovadoras<\/strong> e a\u00e7\u00f5es mais amplas<\/strong>, deixando de lado a ideia de que o p\u00fablico \u00e9 mais um n\u00famero, para passar a promover experi\u00eancias \u00fanicas<\/strong>. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Antes de entrar no cerne do blog post de hoje, vamos fazer uma breve introdu\u00e7\u00e3o sobre de onde viemos e para onde estamos indo. Bora l\u00e1? Conceitualmente, at\u00e9 agora o Marketing j\u00e1 viveu 3 grandes evolu\u00e7\u00f5es: MARKETING 1.0 – O FOCO NO PRODUTO A long time ago in a galaxy far, far away, quando isso… <\/p>\n","protected":false},"author":1,"featured_media":99,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"yoast_head":"\nLive Marketing: a evolu\u00e7\u00e3o das suas campanhas promocionais - Lira Brindes<\/title>\n<meta name=\"description\" content=\"O Live Marketing representa a evolu\u00e7\u00e3o das campanhas promocionais, \u00e9 caracterizado por ferramentas mais inovadoras, saiba mais no artigo a seguir!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lirabrindes.com\/blog\/live-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Marketing: a evolu\u00e7\u00e3o das suas campanhas promocionais - 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